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Senior Copywriter

Amsterdam, Netherlands

Are you a seasoned copywriter with a creative and results-driven mentality? Loves to write short and long copy. Are you excited by the opportunity of taking and shaping a brand’s voice and direction into the future? Then read on!

Join us at albelli. Front runners in the photo product industry, blazing a trail across the globe with five different brands – albelli, bonusprint, monalbumphoto fotoknusden and onskefoto. As one of the fastest-growing eCommerce companies in Amsterdam you will work together with an international team that’s passionate about inspiring people to relive and share life’s moments through personalised photo products.

We’re headquartered in the heart of Amsterdam right next to Central Station, have a Nordic office in Bergen and a factory in The Hague where we produce our photo products for the European market: The Netherlands, Belgium, Germany, France, Sweden, Norway, and UK.

Although our colleagues come from all corners of the globe, there are a couple of things that unite us. We’re a driven bunch, passionate about exceeding our customer expectations and always setting our ourselves audacious goals. We embrace change, constantly striving to stay one step ahead in an ever-changing landscape. With customer centricity at our core, we are motivated by quality, creativity, innovation, development, and providing the best customer experience anytime, anywhere.

We’re seeking a creative senior copywriter who’ll own and develop our brand tone of voice across all written communications across our business. Besides write lots of copy you’ve also be involved with campaign development to email creation, you’ll work alongside our senior designer and creative services manager to deliver industry leading creative that’ll push albelli to the front of mind for anyone looking to invest in a photo product.


albelli is a big brand across a lot of different countries, but we’ve struggled to find our own voice and place in the market. The biggest objective of this role is -besides writing a lot of copy- to help define that voice and implement it across our channels, so we can truly carve out our own identity in the ever-growing photo product market. You’ll achieve this by combining creativity with a commercial focus, strategic thinking and excellent writing to bring the brand to life.

Write copy for assets across a wide range of channels, including but not exclusive to: email, blog, display, search and social.

Conceptualise and develop commercial campaigns that uphold brand standards whilst effectively meeting key business objectives.

Work alongside the creative services manager and senior designer to define, develop and create albelli’s brand and tone of voice guidelines across seven European markets.

Together with our copywriter and external stakeholders:

  • Manage the day to day output of the copy team, including editing, reviewing and mentoring.
  • Manage and develop the localisation process with our translation agency.
  • Oversee and approve all copy output across the entire business.


  • 7+ years’ experience as a copywriter in a creative team, agency or internal studio.
  • Flawless, native-level Dutch and strong/fluent English.
  • Experience managing a team of copywriters; in-house and freelance.
  • Experience working closely with art directors, designers and artworkers.
  • Ability to think and work with full creative in mind – not just copy.
  • A strong conceptual mind and working approach.
  • Strong presentation and pitching skills.
  • Solid experience building relationships with stakeholders across the business.
  • Understanding of traffic and project management best practices.

We offer

  • A fast-growing eCommerce environment
  • An international office hosting over 35 nationalities
  • Competitive compensation, relocation support and lots of benefits
  • A social atmosphere (lunch, Friday drinks, parties, sports, etc.)
  • An informal, fun and driven culture
  • A central location in one of Europe’s most vibrant cities, Amsterdam!

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