Paid Search Marketing Intern

DESCRIPTION

Albelli is bringing people’s moments to life through photo products of all kind. Our international team already operates in more than 10 countries worldwide managing different brands to ensure we provide the best possible product and experience for each customer. With new challenges and growth ahead, this is an exciting time for albelli and a great opportunity to be part of the team that will contribute to it.

We’re looking for a passionate SEA intern who is open-minded and motivated to push his/her own boundaries. By joining a top-class SEA team you will be part of an ambitious program when it comes to setup and automation.

Purpose

As a SEA intern, you contribute to the channel revenue and are responsible for one or more large accounts. SEA plays a major role in the online strategy. We are looking for a person who is not afraid to take on budget responsibility and participate to build “the right thing” when it comes to processes, decision making and cross-team projects. You also welcome new challenges and are comfortable working in a dynamic environment. Although you are curious and have an eye for detail, you never lose sight of the bigger picture.

Responsibilities

  • Support with the planning, execution, management, and measurement of the SEA campaigns for our markets across different search engines (google and bing) and languages
  • Working closely with the SEA Manager to manage budgets in-line with topline revenue growth and maximizing ROI
  • Monitor KPIs on a daily, weekly, and monthly basis against targets
  • Deep dive into performance and provide actions to improve campaign performance
  • Optimize our google shopping feed via our feed management tool
  • Build an SEA AB testing roadmap and be in charge of setting up, running and analyzing the test results
  • Execute SEA roadmap projects in an efficient and timely manner (create new audiences, mobile ad copy, reporting, creative brief, etc)
  • Monitor competitor SEA advertising strategies
  • Join bi-weekly meetings with our Google Account manager
  • Collaborate with other teams (creative, country, storefront, etc..)
  • Take ownership of some areas of the SEA campaign management program that can benefit for all team members
  • Top class project management skills for delivering projects from A to Z
  • Being aware of all latest changes/updates related to Google products

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