Marketing Planning Specialist

About us
albelli and Photobox Group have merged to create a leading player in the online European Photo Product and Gifting market. Together we now serve a pan-European customer base of over 7 million customers, supported by our 1,150 colleagues across the United Kingdom, the Netherlands, France, Spain, Germany, Norway and Sweden. We are focused on inspiring our customers to easily make beautiful photo products and bring their special moments to life.

Intro

You will manage the central marketing campaign and promotion planning with the objective of increasing revenue & efficiency in collaboration with our local commercial teams, product marketing, analytics & online channels. You will be continuously optimizing the commercial journey, monitoring conversion metrics, and working on gaining more customer insights to optimize the customer value by feeding our commercial & marketing agenda & strategy.

Every day we will demand that you apply your commercial and analytical talent, passion for the customer and interest in ecommerce to deliver optimal results. Are you ready for the challenge? Get in touch!

Purpose

You will be part of the Central Planning team that’s responsible to deliver the omnichannel promotion and campaign plan; defining customers ‘next best action, presenting our website visitors with the most commercially persuasive journey, to increase customer LTV and satisfaction.

Planning Management

• Develop a deep understanding of how APG (Albelli Photobox Group) marketing channels are working together
• Actively seek insights from key stakeholders regarding consumer behavior & data that can better direct the definition & optimization of promotional and campaign planning
• Develop and own the central campaign plan in relation with commercial and marketing teams
• Monitor channel activity and ensure alignment in communication, promotional levels and working with stakeholders to deliver smooth campaign launches
• Create media brief for Brand & Creative departments and manage end-to-end process to ensure consistent assets delivery across all marketing channels.

Customer Performance monitoring

• Regularly monitor campaign performance, analyzing closely key metrics like: AOV, First/Reorder behavior, LTV and mobile performance/trends.
• Through analysis, highlight and recommend key actions and work with stakeholders to drive initiatives forward, with various teams throughout the organization
• Understanding our customer segments, keeping them top of mind when making strategic recommendations

Requirements

• A bachelor/higher degree in marketing, analytics or economics
  
• 5 years experience in ecommerce marketing
• Understanding and experience in online campaign planning.
• Able to manage several ongoing projects at a single time
• Data driven, and analytical knowledge is a must
• Ability to get the most out of stakeholders
• Hands-on mentality

We offer

• A fast-growing e-commerce environment
• An international company hosting over 50 nationalities
• Competitive compensation, relocation support, and lots of benefits (such as a discounted gym membership)
• Budget for personal growth and development, including external training, courses, and conferences
• 26 days of annual leave with a healthy work-life balance
• A flexible hybrid work set up with a minimum of 2 days per month in the office and everything you need for a proper work from home setup
• An informal, fun, proactive, and inclusive culture with a social atmosphere (Friday drinks, parties, sports, etc.) to be resumed properly post COVID-19!
• A central location in one of Europe’s most vibrant cities, Amsterdam!

We are working in a hybrid environment and this role is based in our Amsterdam office, located in the centre of city next to Central Station with stunning views of the harbour, and the numerous canals running through the old city. The office is spread over five floors, with ample amenities and easy walking distance to nearby shops, cafes, and restaurants. The team here is made up of more than 50 nationalities, who work across all areas of the business with a focus on analytics, marketing, HR, and technology