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Content Writer - Resnap

Amsterdam, Netherlands
DESCRIPTION

Are you a content writer with a commercial mindset, who knows how to create content that drives response and can disrupt the photobook market? If so, read on!

Resnap is the most innovative brand within the albelli group, revolutionising the photobook market through our custom-built smart technology. It can automatically create amazing photo books by analysing a user’s photos and picking the best and most relevant from them, cutting the time it takes to create a photo book from several hours to just a few minutes. Launched in 2015, Resnap joined the albelli group two years ago, and we now have a thriving business spanning the USA, Europe, and Australia. We’ve generated over 7 million digital photo books and shipped hundreds of thousands of photo books worldwide.

We’re seeking a commercial content writer who’ll own content creation and development across our channels, with the aim of disrupting the market and help us achieve our bold ambitions. You’ll work side by side with the Resnap designer, as well as the wider albelli creative studio, fulfilling the needs of our stakeholders to produce assets for 360 campaigns across email, paid search, SEO, Facebook, social and the Resnap site. Our current tone of voice guidelines are yours to shape, serving as a foundation that you’ll own and refine.

Purpose

The goal of this role is to define and create content for all our marketing channels in order to help Resnap grow, with a primary focus on the US and Europe. You’ll achieve this by combining creativity with a commercial focus, strategic thinking, excellent direct response writing skills and an ability to work in collaboration with our various teams.

Responsibilities

  • Take the lead in defining and writing content across all channels and touchpoints within the customer journey in collaboration with key stakeholders
  • Optimise and further refine the brand strategy, guidelines and positioning based on conversion insights and learnings
  • Create the copy for all written content and collaborate with the designer on visuals
  • Coordinate and prioritise content requests from across the organisation and manage stakeholder expectations
  • Manage the translation process before the content is delivered to the channel owners and/or publish content for the channels where applicable (e.g. website)

Requirements

  • University/higher education level in a marketing, communication or other relevant fields
  • Minimum of 3-5 years’ experience in commercial copywriting and creative role
  • Native-level English with flawless verbal and written skills
  • Experience working in an eCommerce, digital or tech environment
  • Experience in the US market is a big plus
  • Ability to build strong relationships with a variety of stakeholders across the business

We offer

  • A fast-growing eCommerce environment
  • An international office hosting over 35 nationalities
  • Competitive compensation, relocation support and lots of benefits
  • A social atmosphere (lunch, Friday drinks, parties, sports, etc.)
  • An informal, fun and driven culture
  • A central location in one of Europe’s most vibrant cities, Amsterdam!

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